Coca-Cola Area Rome

For the first time, Coca-Cola is bringing an immersive space to Rome’s Lungotevere, designed to unite entertainment, play, sharing, and sustainability.
At the heart of the event takes shape the Coca-Cola Entertainment Hub, a space that brings together diverse, interconnected experiences capable of engaging the public in the most authentic spirit of Coca-Cola: togetherness, conviviality, socializing, and fun, always celebrating the perfect pairing of pizza and Coca-Cola.

The hub is divided into three distinct spaces:
Play
The area dedicated to challenges inspired by the world of Coca-Cola and pizza, where you can test yourself and experience firsthand the Pizza and Coca-Cola Combo through simple, engaging game mechanics.

Snap
An immersive photobooth brings people to the center of the iconic Coca-Cola Arden Square: the red square with the Coca-Cola logo becomes an oversized, recognizable, and instantly shareable backdrop in which to pose alone or together. An experience that places the public at the heart of the Coca-Cola universe and transforms every shot into a memory of the event.

Personalize
The corner where you can create and customize your own exclusive Coca-Cola bag. Those who conquer the games gain access to this special area, where they can make their prize unique with limited-edition patches, pins, and stickers created especially for Coca-Cola Pizza Village.