Coca-Cola Milano Area

With an even more immersive format and a program of activities combining entertainment, games, sharing, and sustainability, Coca-Cola returns to CityLife Park with a space to experience.

At the heart of the event, the Coca-Cola Entertainment Hub takes shape—a large red hub designed to host diverse yet interconnected experiences, engaging the public in the most authentic spirit of Coca-Cola: togetherness, conviviality, sociality, and fun, always celebrating the perfect match between pizza and Coca-Cola.

The hub is divided into three distinct spaces:
Play
The area dedicated to challenges inspired by the world of Coca-Cola and pizza, where you can test your skills, challenge friends, and experience the Pizza and Coca-Cola Combo firsthand through engaging game mechanics.

Snap
A unique setting echoing the Coca-Cola logo becomes an extraordinary photobooth: its iconic Ribbon transforms into a slide, and the moment one person reaches another is captured in a shareable animated GIF. An authentic scene of Coca-Cola togetherness.

Personalize
The corner to create and customize your own exclusive Coca-Cola bag. Those who conquer the games gain access to this dedicated area to make every challenge even more memorable. Customization is done through limited-edition patches, pins, and stickers created specifically for Coca-Cola Pizza Village.

Inside the area, you will also find the Coca-Cola Recycle Machine, which invites the public to insert their can and find out immediately if they have won a Coca-Cola Bag to personalize, turning a small responsible gesture into a new opportunity to play.

Completing the hub are the Coca-Cola Stage, dedicated to entertainment and audience engagement, and the Coca-Cola Zero Zero area, a space designed to relax, recharge, and enjoy a moment of downtime between activities.
The Karaoke powered by Coca-Cola also takes shape from the event’s Main Stage—a great collective moment where the audience takes center stage, singing and sharing the same energy. A new feature that strengthens the bond between Pizza Village and Coca-Cola, helping to make the brand’s presence within the event even more recognizable and engaging.