Area
Coca-Cola
"Pizza Lovers love to be together"
With a renewed format and a program of activities combining entertainment, games, sharing, and sustainability, Coca-Cola creates a space to experience at the heart of the event. From the entrance to the relaxation zone, through the essential stand and the “Share a Coke” corner, every area is designed to offer joyful moments to share, always with a Coca-Cola in hand.
The journey begins right at the Pizza Village entrance with photo opportunities and custom installations, culminating in the large Coca-Cola Stand, the beating heart of the event, where everyone can:
- Take part in the Pizza Lovers Challenge and other games inspired by Italian culinary tradition
- Have fun with the Pizza-Lip Challenge and Pizza-Mimo, interactive group games
- Receive exclusive merchandise
- Personalize your own can at the Share a Coke corner, creating dedicated messages for friends to share the drink with
- Relax in the “Fun and Relax” area with lounge seating and foosball tables
- Savor pizza by Errico Porzio at the official pizzeria and enjoy the experience at the social table.
Each Coca-Cola activity comes with a token, allowing participants to enter the instant-win contest: prizes include an SSC Napoli training kit.
The atmosphere will come alive even more thanks to special appearances on weekend evenings by well-known faces from Italian television, who will engage the audience with sketches, games, and entertainment moments.
